How to Become a Travel Agency Manager in Australia
The ANZSCO Professional Code (142116) defines a Travel Agency Manager as someone who organises, directs, and supervises the activities of a travel agency.
Why consider this role?
The advantages of working as a Travel Agency Manager in Australia include:
Diversity of the industry: This is a dynamic industry: you will work with destinations, experiences, service to clients, marketing and negotiations with suppliers.
Influence and change: You will manage a team, accelerate business, shape strategy and see measurable results of your efforts.
Geographic flexibility: Travel agencies are present in metropolitan and regional Australia. In real figures, says statistics, 39.1 per cent of Travel Agencies of Management is in New South Wales, 22.3 in Victoria, 22.7 in Queensland.
Strong earning power: When the business is run effectively, the level of salaries is competitive, as we will see below.
Openings to even greater opportunities: You can work in the bigger agencies, corporate travel management, or multi-branch management with experience.
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The major responsibilities of a Travel Agency Manager in Australia are:
- Defining product mix, services, marketing, and pricing.
- Staff management: recruiting, training, and managing.
- Managing financials: performance, budgeting, transactions.
- Establishing connections with the travel suppliers (airlines, hotels, tour operators) and introducing travel packages.
- Adherence to regulations, health and safety and service standards.
In brief, you are a Travel Agency Manager in Australia and are both a business manager and a travel guru, operating the shop side of the travel business, and providing excellent services to the travellers.
Travel Agency Manager in Australia: Salary
In case you are thinking of joining a Travel Agency Manager in Australia, it is essential to know the average salary rates of salaries. Here’s a breakdown:
Typical salary levels
- Instead, Travel Manager employment in Australia has range of AUD $90,000 to AUD $80,000 per annum, according to Seek.com.au.
- The average Australian Travel Agency Manager salary on Jora is approximately AUD 83,000/year on Jora.
- On Glassdoor, median travel manager positions are approximately AUD 80,000/yr with a wide variance of approximately 65,000-122, 000.
- Finer data on ERI about Sydney reveals a lot more high-end data- at an average of circa AUD $164,793/year, range AUD 113,707 to AUD 201,047.
What it tells us
- In Australia, a Travel Agency Manager’s salary will be greatly dependent on location (metro vs regional), agency size, number of employees, areas of responsibility, and incentive/bonus scheme.
- Entry-level manager positions can begin at the low end (approximately AUD $65-80k), but top positions in large units or branch-level can exceed AUD 100k.
- Assuming that Travel Agency Manager Salary is one of your primary search terms, you will have to make sure that your expectations are adjusted to the specific type of agency and the region.
Travel agency Manager in Australia: Jobs and Job outlook
Job titles and common vacancies
In a search for Travel Agency Manager in Australia Jobs, the following titles might be found:
- Branch Manager Travel Agency
- Travel Manager
- Corporate Travel Manager (where corporate travel agencies are targeted)
- Operations Manager – Travel Agency
- Retail Travel Agency Manager
Such jobs will have different focus: some will be retail (consumer travel), others corporate (business travel), and others will be their tour-package specialists.
Demand and pattern of employment
- Jobs and Skills Australia attests that there are approximately 1200 employed Travel Agency Managers in Australia, with about 38 percent working on a part-time basis.
- The average age of people working in this position is approximately 48 years and women occupy about 58 percent.
- Although the projected growth would be large in this particular occupation, the travel sector is bouncing back and undergoing changes (i.e., digital travel, experience-based travel, regional tourism), which implies that opportunities of agile, seasoned managers would still exist.
Finding the job
- Search job platforms such as Seek, Jora, and Indeed with the following keywords: Travel Agency Manager, Travel Manager, Agency Branch Manager -Travel.
- Filter location filter in case you are open to regional Australia (some positions may sponsor or relocate you).
- Highlight your exposure in the area of travel products, booking systems(GDS), negotiating with suppliers, managing, and budgeting teams.
- It can be assisted by networking with the travel industry associations (e.g., the Australian Federation of Travel Agents (AFTA)).
Travel Agency Manager in Australia: Qualifications & Skills
Educational qualifications
In the process of becoming a Travel Agency Manager in Australia, a combination of both relevant qualifications and experience will normally suffice.
- Under the skills-assessment body VETASSESS (in the case of ANZSCO 142116), the occupation has a qualification that is assessed as equivalent to an Australian Qualifications Framework (AQF) Diploma or above.
- Applicants must also have a relevant Diploma or Advanced Diploma or Associate Degree or Graduate Diploma in a relevant field like Travel Management, Tourism Management, Retail Management, or Business Management.
- In the ANZSCO summary, it is also observed that at least an Advanced Diploma/Diploma level qualification is shared between incumbents (26.2% had Advanced Diploma/Diploma according to ABS figures), and a bachelor’s degree is held by 25.6%.
- Although there are employers who may grant you the same experience instead of being qualified, a formal qualification will make you stand out.
Experience & other requirements
- In addition to qualification, managers are expected to portray related working experience at the relevant level. As per VETASSESS, in case you possess an AQF Diploma, you are yet to have one year of highly relevant employment within the past five years.
- Numerous job advertisements will require experience in travel retailing or management of 3-5 years.
- Superior product (airlines, accommodation, tours), booking systems (GDS, CRS) knowledge, contracting with suppliers, marketing, and sales.
- Urgent leadership, communication, customer service, negotiation, and budgeting.
Key skills and attributes
You will enjoy the prosperity of being a Travel Agency Manager in Australia because you will enjoy:
- Commercial acumen: setting and monitoring of budgets, pricing, and profitability.
- Management: recruiting, training, and retaining travel consultants and support staff.
- Sales mindset/ marketing: marketing travel products, conducting campaigns, and upselling packages.
- Manager of supplier relations: rate bargaining on airlines, tours, and hotels.
- Customer service excellence: making sure that the travelling experience is not problematic, handling questions/complaints.
- Adaptability: the movement of travel is rapid (digital disruptions, sustainability, experiential travel).
- Compliance & risk awareness: travel regulations, liability, health & safety.
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Summary
When you love travelling, you are good at management, and you desire to be at the helm of running a business that gives people unforgettable moments, then the Travel Agency Manager position in Australia is a good alternative. Keep in mind to pay attention to the three major pillars:
Qualifications & Credentials: A Diploma/Advanced Diploma (or higher) in travel, tourism, business, or retail management.
Experience: Operations of a travel agency, negotiations with suppliers, employee management, and budgeting.
Leadership and Commercial Skills: Team leadership, strategy, profitability, marketing, and customer service.
Having these in mind, and taking initiative in seeking a job, you will be able to create a powerful resume, get hired, and develop your career in the travel business.