Retail Manager (General) ANZSCO Code: 142111

A general or retail manager is a professional who is in charge of managing the day-to-day operations of one or more retail locations. They are in charge of overseeing a group of sales staff, making sure the store meets its financial targets, and giving customers a satisfying shopping experience. Retail general managers may have assistant managers and department managers working for them, and they are in charge of the entire management of a retail business. A retail manager plans and oversees a retail trade establishment’s daily activities. 

Retail Manager (General) ANZSCO Code: 142111

Occupation description

A Retail Manager, often called a Store Manager, is responsible for the day-to-day operations of a retail store. This role involves overseeing staff, ensuring excellent customer service, managing inventory, and achieving sales targets.

Occupations considered suitable under this ANZSCO code:

  • Retail Store Manager
  • Shop Manager
  • Fast Food Manager
  • Newsagent
  • Retail Bakery Manager
  • Quick Service Restaurant Manager

Occupations not considered suitable under this ANZSCO code:

  • Retail Pharmacist
  • Shop Supervisor
  • Retail Supervisor
  • Post Office Manager

These jobs need the necessary skill level or are categorized differently in ANZSCO

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    Group allocation:

    VETASSESS Group C occupation: Retail Manager (General)

    This occupation requires qualifications, such as a bachelor’s or higher degree, that are assessed as comparable to the educational level of an Australian Qualifications Framework (AQF) or experience in the related field.

    Applicants must have fulfilled at least one of the following four criteria (1–4):

    Extra credentials in a highly applicable topic of study correspond to the following levels:

    • AQF Diploma
    • AQF Advanced Diploma
    • AQF Associate Degree or
    • AQF Graduate Diploma

     Bachelor’s degree or higher degree includes:

    • AQF Master’s Degree or
    • AQF Doctoral Degree

    Highly relevant paid employment duration (20 hours or more per week)

    • 1–3 minimum number of years of highly relevant work experience in the specified occupation gained during the five years before the application date for a skills assessment and at a suitable skill level.
    • 4 A minimum of 6 years of relevant work experience is needed, with at least one year of highly relevant work completed in the five years before application and five years of relevant work (which may have yet to be completed within the last five years).

    If employment occurs before attaining the certification at the requisite level, an applicant must have at least one year of highly relevant work at an adequate skill level within the last five years. The final five years of pre-qualification could fall within the previous ten years. A favourable evaluation of the degree of qualification and length of employment is necessary for a favourable conclusion of the Skills Assessment.

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    Qualification and Employment Criteria


    This occupation requires a qualification in:

    • AQF Advanced Diploma, Associate Degree, Bachelor, Master and Doctoral level.


    • Business Management
    • Retail Management
    • Hospitality Management (if managing a fast food or quick service restaurant).


    Highly relevant tasks include, but are not limited to:

    • Determining product mix, stock levels and service standards.
    • Formulating and implementing purchasing and marketing policies and setting prices.
    • Promoting and advertising the establishment’s goods and services.
    • Selling goods and services to customers and advising them on product use.
    • Maintaining records of stock levels and financial transactions.
    • Undertaking budgeting for the establishment.
    • Controlling selection, training and supervision of staff.
    • Ensuring compliance with occupational health and safety regulations.

    Employment information

    Selling products or services to the general public in modest amounts for their use or consumption as opposed to resale is known as retail. Therefore, employment with wholesalers or distributors cannot be permitted in this occupation. The role of a Retail Manager is dynamic and multifaceted, requiring a blend of leadership, customer service, and operational skills. Success in this role depends on the ability to manage a team effectively, achieve sales goals, and ensure a positive shopping experience for customers.

    Supporting material for assessment

    An organizational chart is required of candidates nominated for this managerial position. The firm letterhead, the applicant’s job title, the positions of their superiors and subordinates, and all positions reporting to the applicant’s direct supervisor and subordinates should all be included in an organizational chart.

    An applicant must submit a statutory declaration explaining the necessary information and why it can only be provided if they can get an organizational chart from their company.

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